Wednesday, March 23, 2011

Light my fire: Neon Works keeps colorful tradition alive along with contemporary signage

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EAST ALTON — There’s nothing like your name or your company logo on a neon sign. It’s the ultimate way to provide color, illumination and attract attention.


Although Chris Staar, president of Neon Works Inc. in East Alton, said custom neon is a dying art in some ways, it set the pace — and the bar — for contemporary signage, such as media and digital display systems, signs combining neon and vinyl, pylon signs and fluorescent backlit signs, which the company also produces. And it’s still a great way to advertise and see your name in lights.


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